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GMB provides a direct link to leave a Google Reviews that you can share via social media, text, and email.

Offer a small free gift to customers that leave a review.

Ask customers for reviews while they are in your physical store.

Way to Get Lots of Reviews for your Google Business Profile To rank your listing highly, Google looks at three aspects of feedback: high star ratings how many keywords a testimonial has, and the number of reviews you are getting. And when it comes to small businesses, a great reputation is how you make money ! That’s why you need to do everything you can to get positive reviews from your happy customers. You know what they say: a great reputation is worth more than money. Only the most recent posts show up in a Google search, so make sure not to post any other updates six days after making the announcement.

Pro tip : Do you have a big sale, giveaway, or critical updates to share with your customers? If so, you’ll want to highlight this important piece of news exclusively. Remember – the more posts you create, the better rankings and results you’ll see over time! However, you can schedule posts weeks, even months in advance. GMB posts expire after a week, meaning you must post at least once a week to appear on Google’s search results. Geo-tag your pictures to get more local reach.Use high-quality images that show off your location, interior, exterior, and products/services well.Make sure your cover photo size is 1024 x 576 pixels.Don’t use stock photos or photos with special effects.Use your business’ logo as the thumbnail image.Ways to optimize your Google Business Profile visually: It’s also proven that good photos can grow your web traffic by 35%. Statistics show that quality images increase the chances of consumers requesting driving directions to your business by up to 42%. For example, by categorizing your business as a restaurant, you get the option to post the menu, accept reservations, and take online orders through your Google Profile! #3 Visual Representation Is KeyĪs Google advances in image recognition, high-quality photos are becoming more critical for search results. You’ll recognize the primary category in their description by the star in front of it.Ĭhoosing a category enables you to access many category-specific features that make your listing more profitable.

Pro tip: Not sure how to choose the best category? Check out what your competitors are choosing. For example, a restaurant shouldn’t select “restaurant” as their category but opt for a category like Asian Fusion Restaurant, Buffet Restaurant, or Burrito Restaurant to more accurately identify their cuisine. The more specific the primary category, the better. So you want your business to rank among the first listed for your category.Ĭhoose the specific business category that best represents your business. This means most consumers use Google Business Profiles to research businesses rather than directly investigate a particular company. A Google My Business Insights Study found that 84% of overall GMB searches are discovery-based. Include keywords the average customer might use to search online for a business like yours, such as “pizza Sarasota” and “garage doors Pinewood.” #2 The Right Category Creates a Stronger ProfileĪ good GMB is vital for attracting new customers. Use most of the 750 characters allowed and share the crucial information in the first two sentences. Make sure to write the From the business section. 5 Tips to Optimize Your Google Business Profile #1 Write your From the business sectionĪdding as much information as possible to your GMB profile helps you rank higher in the search results.

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